While PR and marketing have several similarities, the two fields are not the same. It’s imperative for all business owners to know the differences between these two strategies.
Public relations, or PR, can help enhance your business to new audiences. It is how businesses communicate with people. Whether you are an emerging or an established business creating an effective marketing strategy, it’s not complete without PR.
Understand the difference between owned media, paid media and earned media and its impact on your brand reputation.