ACCOUNT EXECUTIVE

January 23, 2021

A PR account executive will typically: 

  • Write press releases, news stories, articles, case studies and product pieces

  • Pitch press releases and feature ideas by phone or email to national, regional and trade journalists, across print, broadcast and online, to interest them in covering their clients’ stories

  • Respond to phone calls and emails from journalists

  • Arrange interviews and editorial meetings with key journalists for clients’ spokespeople - in person or over the phone - and facilitate these meetings where appropriate

  • Monitor media coverage and report results to the wider team and clients

  • Attend client events and industry conferences

  • Handle clients’ social media accounts such as their Twitter, Facebook or LinkedIn page

  • Deliver analytics reports on social media, reporting on traffic, engagement and follower figures

  • Brainstorm fresh ideas for P campaigns

    Key skills

  • English language fluency

  • Copywriting skills

  • Team player

  • Presentation skills

  • Strong interpersonal skills

  • Excellent telephone manner

  • Time-keeping

  • Resilience

 

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