A PR account executive will typically: 

• Write press releases, news stories, articles, case studies and product pieces

• Pitch press releases and feature ideas by phone or email to national, regional and trade journalists, across print, broadcast and online, to interest them in covering their clients’ stories

• Respond to phone calls and emails from journalists

• Arrange interviews and editorial meetings with key journalists for clients’ spokespeople - in person or over the phone - and facilitate these meetings where appropriate

• Monitor media coverage and report results to the wider team and clients

• Attend client events and industry conferences

• Handle clients’ social media accounts such as their Twitter, Facebook or LinkedIn page

• Deliver analytics reports on social media, reporting on traffic, engagement and follower figures

• Brainstorm fresh ideas for P campaigns
  
  Key skills

• English language fluency

• Copywriting skills

• Team player

• Presentation skills

• Strong interpersonal skills

• Excellent telephone manner

• Time-keeping

• Resilience